Mining suppliers — Québec
You have thirty years of work that nobody outside your client list can see.
Meanwhile you are competing for the same graduates as a company with a global brand and a recruitment department.
The problem
This is not a marketing problem. It is a problem of perceptual capital, and it is measurable.
Ten thousand graduates enter the sector every year. Five thousand companies want them, in regions young people are leaving. A $20M drilling contractor who cannot hire technicians loses contracts it has already won.
This is not a communications expense. It is a revenue line.
What we do about it
We find what is already true about the company and say it plainly.
We film the people who actually do the work, on site.
Everything is delivered in French and English.
The person you spoke to is the person who shoots and delivers.
